TWC goes into Storm Alert mode for first time in 2 years.

Gustav continues to have 115-mph winds, but the pressure has now dropped to 952 mb, indicating that Gustav is beginning to intensify again, and could come in as a Category Four. Due to the proximity, The Weather Channel has gone into Storm Alert mode for the first time in 2 years, and the first time [...]

Gustav is the…Storm of the Century? Haven’t we heard this before?

http://www.cnn.com/2008/US/weather/08/30/gustav.prepare/index.html
It is like every time something threatens New Orleans, someone calls it the Storm of the Century. Didn’t we give this designation to Ivan and Katrina already? How many times are we going to hear this?